Presenter: FirmChecker (Ben Farrow)
FirmChecker is Australia's No.1 review site for professional services. They provide detailed client feedback and proactive reputation management for Australian law firms; helping them to harness client voice to drive word of mouth growth, showcase points of difference and stand out in a hyper-competitive market.
In this lunch and learn session, Ben takes us through the research across the legal client buyer-cycle and how FirmChecker can help boost conversions at each stage of your clients' journey with your firm.
Key takeaways from the session were;
- The importance of client listening and harnessing client growth
- The growing importance of detailed reviews in professional services, especially in law
- The superiority of focusing on organic client acquisition